Yeh Apparel was founded by Justin and Kayla Yeh with a mission to elevate the fitness apparel industry through improved comfort, fit, and quality. Their goal is to provide accessible, high-performance apparel that empowers individuals to perform at their best and inspire others.
I was brought on to develop and execute the brand’s social media presence, with a focus on increasing awareness and driving sales. This included creating a cohesive social media strategy, building a content calendar, and producing consistent, on-brand content to strengthen engagement and visibility.
